Skylup is an advertising agency that uses their in-house offerwall, PixyLabs, to help games, surveys, finance platforms, and more find high-quality users through their network of hundreds of affiliate publishers.
From its inception, Skylup has been hyper focused on fraud. Skylup carefully vets all of its suppliers, oftentimes rejecting new potential publisher partners (and revenue streams) to opt for higher quality data. With this approach and 24 Metrics, Skylup maintained 10% chargeback rates over a multi-year period.
However, soon Skylup encountered spikes in fraud, with no explanation for the difference from their provider (24 Metrics Lite). After a spike to 40% chargebacks, Skylup was ready for a change. They needed a solution that:
Having been introduced to Verisoul through Adscend Media, Skylup piloted right away.
Verisoul provided the reliability, cost-effectiveness and configurability a fast-paced startup needs. The Skylup team knew they didn’t have the time to manually go through chargebacks - they needed to reduce fraudulent traffic automatically.
Skylup integrated Verisoul inside of Swaarm, a performance marketing platform. Swaarm now has a one-click integration with Verisoul, which allows any of Swaarm’s partners to enable Verisoul’s fraud prevention in <5 minutes.
Swaarm is a comprehensive, all-in-one marketing suite designed to support marketers across the full performance lifecycle. Swaarm combines MMP, analytics, attribution, optimization, and fraud prevention in a single platform. Skylup (a long-time customer of Swaarm) leverages these services to measure, analyze, and optimize publisher traffic at scale.
Skylup tunes the Verisoul model for each publisher & advertiser via Verisoul’s self-service dashboard. This helps ensure the highest quality data possible and while reducing risk of false positives.
In just two weeks since implementation, Skylup has experienced noticeable improvements in three key areas:
