Symmetric owns & operates the market research industry’s oldest proprietary panels still under original private ownership, celebrating 40 years in 2026. Their high-quality, highly-engaged panels include consumer and B2B and service a wide variety of industries across the globe. Verisoul supports Symmetric’s 3rd party panel partnerships that supplement their proprietary panels to ensure all data meets Symmetric’s standards.
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Verisoul replaced a recently-acquired survey fraud prevention competitor as Symmetric’s fraud detention provider.
Symmetric provides a best of both worlds combination of high-quality proprietary panel and API-enabled panels. For Symmetric’s proprietary panels, data quality starts at the source with triple opt-in registration and in-house uniqueness verification. For 3rd party sources, Symmetric employs industry-leading expertise and technology to meet their high quality standards.
Prior to being introduced to Verisoul, Symmetric was working with a market research-specific fraud solution, but still experienced high levels of reconciliation rates for non-proprietary sources. To solve for this, Symmetric started testing several fraud detection tools to see if there was a better solution.
During the trial period, it was clear that Verisoul led the pack by reducing reconciliations without impacting speed to delivery.
Working with Verisoul allows their team to focus on their core competencies: developing leading panel technology and fostering an excellent survey taking experience for panelists - not building out an entire new fraud product.
Symmetric initially used a competitive solution to address their time constraints. However, after a head-to-head bakeoff, Verisoul appeared the clear winner. In fact, Verisoul caught 32x more fraud than the incumbent - in other words, for every 32 respondents that Verisoul marked as Fake, the competitor only detected one.
In just six months since implementation, Symmetric has been able to catch 28% more fraud at the supplier level, helping prevent client reconciliation by 31%. In fact, their highest-volume client with 12M+ starts saw reconciliation drop by 45%, resulting in hundreds of thousands fewer billing disputes.
Since Verisoul sits on the front-end of a survey, fraudsters are now essentially scared away at the door, and Symmetric is left with the highest quality data in a fraction of the time.
